Babble is a skincare company focused on the needs of individuals. After taking a quiz based on your own skin, formulas are made specifically for you. Through the answers given from the quiz, your skin is able to speak for itself. The identity came from this idea, as the packaging says what your skin has been wanting to say all along. I used comical plays on words that make the packaging eye-catching and fun. I stuck to a simple nude, black, and white color palette to align with the brands clean identity while using repetition to make the packaging bold and interesting.