Wasteless is an environmentally-friendly water company I designed to reduce plastic use in a way that is convenient for consumers. This is a great alternative to plastic water bottles. They are fully recyclable and reusable. You can even fold them flat for easy storage and transport. The visual identity is simple and clean, and the pattern created is fluid and organic, just like water. The logo uses the less symbol as the letter "L" to show the company's idea behind the product.